I love the sense of “community” we experience on a daily basis. Not only within the Willow team, but also within the many professional association communities we serve.

Responsibilities: Sarah manages the overall operations of the company. She empowers the Willow team to fulfill their roles with integrity and creativity and to deliver high-quality, professional services.

Background: Sarah worked previously in the high tech sector, where she spent many years developing and rolling out global marketing initiatives for multiple product lines. Coupled with seven years of client management and event management experience in the association and conference world, she is able to identify and develop initiatives that are both effective and meaningful.

Sarah holds Certified Event Planner and Registered Meeting Planner designations from the International Society of Meeting Planners and is also a member of the Canadian Society of Association Executives.

I like that I get to use my skills and knowledge fully and that I continue to develop professionally here. I also like the work autonomy atmosphere at The Willow Group.

Responsibilities: Thomas manages all aspects of the financial, bookkeeping and accounting needs of The Willow Group and its clients. His meticulous recordkeeping and attention to detail is appreciated by the officers of our associations and by our event clients. Government and audit requirements are strictly adhered to by his strong code of ethics.

Background: Thomas has been a Certified General Accountant since 2001.  He graduated with a Bachelor of Commerce Degree with High Honours from Carleton University, Ottawa.  After gaining years of experience in an international bank and a property management company, Thomas joined the Willow team in January 2000. He is responsible for managing all aspects of the financial and accounting needs of The Willow Group and its clients.

What I like best about working at Willow is the traveling I get to do for the events I manage. I’ve seen more of Canada since working here than I had in the previous 25 years of my life.

Responsibilities: Willow’s Client Managers are the strategic liaisons with clients — whether boards and committees of our professional associations, or chairs and organizing committees for our professional development events.

Willow’s Client Managers have the knowledge and experience in addressing essential requirements for associations such as governance structures, operational budgets, membership campaigns, marketing and communication plans, annual general meetings, recognition programs, and professional development initiatives.

Client Managers also have the expertise to plan and deliver flawless professional development events including hands-on training courses, academic symposia, conferences, workshops with case studies and site tours, and tradeshow management. They undertake the development and monitoring of critical paths and budgets; research and contract with external suppliers; assist in the development of the program and interact with presenters; determine registration fees and policies; handle the marketing and communication plans; manage the tradeshow (from gathering prospects to closing the sale) and ensure all on-site requirements and post-event activities are fulfilled.

Background: Robin brings to Willow an educational background that combines Administration, Advertising and Event Management. She has worked for both private and public sector employers. Robin has worked extensively with committees to develop and implement successful events and working on-site with conference delegates, exhibitors and sponsors,

Robin holds Certified Event Planner and Registered Meeting Planner designations from the International Society of Meeting Planners.

Responsibilities: Willow’s Client Managers have the knowledge and experience in addressing essential requirements for associations such as governance structures, operational budgets, membership campaigns, marketing and communication plans, annual general meetings, recognition programs, and professional development initiatives.

Client Managers also have the expertise to plan and deliver flawless professional development events including hands-on training courses, academic symposia, conferences, workshops with case studies and site tours, and tradeshow management. They undertake the development and monitoring of critical paths and budgets; research and contract with external suppliers; assist in the development of the program and interact with presenters; determine registration fees and policies; handle the marketing and communication plans; manage the tradeshow (from gathering prospects to closing the sale) and ensure all on-site requirements and post-event activities are fulfilled.

Background: Natalia comes to Willow from a large Canadian not-for-profit Association where she was the Manager of Trade Shows and Events for the past 6 years. Prior to that, Natalia worked for several international exhibition and conference management companies in Europe. Natalia has a Master’s Degree, Humanitarian and Applied Sciences from the Moscow State Linguistics University, Moscow, Russia. She also graduated from the University of Cambridge Business Management Program at Irwin College, UK.

Natalia holds Certified Event Planner and Registered Meeting Planner designations from the International Society of Meeting Planners.

What I love the most about working at The Willow Group is working with a great team with a positive, friendly & welcoming environment and flexibility.’

Nisarg recently joined Willow as an Assistant Client/Conference Manager. Nisarg holds a Bachelors Degree in Business Administration, and graduated from the Event Management Program at Algonquin College in 2020. Coming to Willow from the NFP sector, he has an array of professional experience in Project Management and Event Management in our professional community.

Responsibilities: Our administrative team is the first point of contact for many of our association member and conference delegate requests. They capably answer membership and registration questions and work closely with the rest of the Willow team to efficiently ensure client satisfaction. Wanda’s job duties entail processing event registrations, processing client memberships, responding to telephone and email questions, and assisting the Willow Team in other administrative ways.

Background: Wanda joined Willow early in 2014. Wanda previously worked for two decades in the hi-tech sector, providing administrative and sales support to a diverse international sales channel network. Wanda also provided training support and assisted in the creation and maintenance of training materials. Her strengths are in database creation and reporting, as well as very capable front line client support. Wanda is a go-to resource for the entire Willow team.